Embedded Files
OVERVIEW
This was produced as the introductory piece for GM's onboarding series. Its purpose was to warmly welcome new employees and clearly outline the onboarding process. The video aimed to engage new hires, give an overview of the onboarding process and set the tone for their journey with GM.
An integral demo cannot be provided due to the classified nature of the content. The sample here is for exemplification purposes only.
This project overview does not contain any confidential or proprietary information.
Responsibilities: Video Production, Content Development, Storyboarding, Video Editing, Voiceover, Captioning, Review, SME Collaboration
Client: GM
Tools: Camtasia, Storyline 360, Voice Maker, Adobe Photoshop
Audience: Recently hired staff
PROCESS
GM needed a new onboarding module, with the first video designed to kick off the onboarding process for new employees. The objective was to provide a clear introduction to the series, while maintaining GM’s branding style.
I began by storyboarding the video to outline key messages and visuals. Working closely with HR, I crafted a detailed script that accurately reflected the onboarding process and adhered to GM’s branding guidelines.Using Camtasia, I edited it to ensure a professional and engaging presentation. I integrated visual elements created with Storyline 360 to enhance interactivity and clarity.
Voiceovers were produced using Voice Maker, adding a personable touch, while captions were added to address accessibility. After the video was completed, it underwent a review process to ensure it met GM’s quality and branding standards before being finalized and deployed.
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